Fred Footwear specialises in the designing and manufacturing of genuine leather sandals and shoes. All footwears are designed by the designing team and then manufactured by hand on the premises. This allows for the following;
• The maximum comfort with a flair of style
• The transferral of skill to all employees (thus empowering them in the various manufacturing making process)
The individual styling of Fred Footwear designs ensures a unique product concept that satisfies the South African market.
Our Mission Statement :
We are in the service of caring for your feet, through the provision of fashionable and quality footwear products that provides the up most comfort. Hence we strive to put your feet first.
Our Positioning Statement :
Putting Your Feet First
Our Objectives :
• To fulfil strategic objectives
• To transfer quality, services and pricing benefits through to clients
• To transfer skills and contribute to the welfare of the community
• To utilize market opportunities, while elevating competitiveness
Our Key Success Factors :
The corner stone of our success lies in the combination of creativity and innovativeness, that transforms a client's idea into a versatile multipurpose, durable and fashionable footwear, that is suitable to various target market segments.
Fred Eboru (Founder)